Internationally acclaimed gaming series Farming Simulator's esports league will make its UK debut at leading machinery event LAMMA in 2024.
The Farming Simulator League event will take place across both days of the show, with teams of three players each competing live from the League Theatre in the NEC, aiming to survive multiple knock-out rounds to reach the final.
Farming Simulator
During the competition, players earn points by manoeuvring tractors and other equipment over hilly terrain to deliver bales into their team's barn, as well as by harvesting grain from a field using combines, tractors and trailers.
The team with the most points at the end of the 10 minute round is the winner.
A full description of Farming Simulator League and its rules can be found here.
Visitors to LAMMA will be able to watch the competition live in the theatre and try the game for themselves on the Farming Simulator stand 11.290.
Registration for free tickets is now available on the LAMMA website.
Sarah Whittaker-Smith, event director at LAMMA said: "The world of esports may be new to some in our industry, but we know that a lot of farmers are also gamers. Many finish work on the farm, then go home to pick up their controllers and play in the evening.
LAMMA 2024
"With more than 150 farming brands and big machinery names also getting involved, LAMMA is the perfect place for Farming Simulator League's first UK event.
"This competition brings something totally unique to LAMMA 2024, and we cannot wait to put it in front of a new audience."
Farming Simulator has sold more than 30 million units worldwide, and features more than 150 agricultural brands including Case IH, Fendt, Massey Ferguson, New Holland, and Valtra.
Head of Publishing at GIANTS Software, Boris Stefan, said: "Farming Simulator is about growth - and with our attendance at LAMMA, we continue to cultivate our international presence and even put new seeds into the soil by expanding the Farming Simulator League.
"We are very happy and look forward to meeting new interested farmers and players in the UK," says Boris Stefan.
Additional details will be released about LAMMA 2024 over the coming months. Those wanting to be the first to know updates about the show can sign up for the event newsletter here.