On the Farmers Guardian podcast this week, Blur bassist Alex James spoke about his transition from rock and roll star to a farmer in the Cotswolds.
He spent the 1990s living the rockstar lifestyle in London's metropolitan centre in one of the world's most loved and successful bands with Damon Albarn, guitarist Graham Coxon, and drummer Dave Rowntree.
They released hit singles including 'Parklife', 'Girls and Boys' and 'Country House' as they competed with Oasis for chart dominance in the 'Battle of Britpop'.
But Alex fell in love with his wife, Claire, in the Cotswolds roughly 20 years ago, where they began their farming adventure on a 200 acres of land.
He has since found his niche in producing fruit, vegetables as well as cheese for Morrisons and Britpop sparkling wine.
Alex speaks about what it is like having Jeremy Clarkson as a neighbour, the importance of Kaleb Cooper to farming, along with the nation's love of food and cooking programmes.
Blur are currently on a world tour after releasing their brand new album, 'The Ballad of Darren', which hit number one in the UK.
This August, Alex will be hosting The Big Feastival on his farm, a food and music festival, which will see Rick Astley, Tom Grennan and Sigrid headline along with Michelin star chefs cooking up some fabulous food.
With lots of entertainment for all the family, Alex said he sees the festival combining his three passions of music, food and good times.