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Today marks the launch of the fourth, and potentially most important, year of our #ThisIsAgriculture campaign, at a moment in time when showcasing careers throughout the industry has never been more crucial.

AHDB’s Farm Business Review is helping one Nottinghamshire beef farmer improve farm efficiencies in a bid to drive farm business performance, as he gears up for the transition to environmental payments. Mollie Leach reports.

Alastair Sneddon on British wool’s value.

Matthew Probert says support is available.

Livestock producers and growers supplying Morrisons are working towards reducing their carbon footprint after the retailer said their farm suppliers would be net zero by 2030. Emily Scaife finds out more about the ambitious plans and speaks to two farmers about their decision to take part in the scheme and what they hope to achieve.

Glyn Lucas on factors affecting spending.

With the move towards environmental payments offering a host of different subsidy support scheme options, AHDB’s new Farm Business Review is helping one mixed Wiltshire farmer take a hard look at his production costs as he prepares for the transition.

Stephen Dennis is full of positives.

Chris Armstrong gives a performance round-up.

Quality Meat Scotland (QMS), AHDB and Hybu Cig Cymru (HCC) have collaborated on a new ’myth-busting’ toolkit to empower farmers to kick-start positive conversations around red meat.