Nuneaton dairy farmer Charles Goadby said: "Let us bring honesty, transparency and trust back into our diets and our food supply chains."
Love British Food has announced it will partner with a campaigning group to champion British farmers, to push for fair supermarket pricing and back high-quality British-grown produce.
'No Farmers, No Food'
The organisation, which promotes the benefits of British Food, has joined forces with 'No Farmers, No Food' (NFNF), founded by James Melville, to collaborate on initiatives which promote British food as the 'primary choice' in public institutions, while pushing for fair supermarket pricing which reflects the 'true value of farmers' hard work'.
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Together, they have introduced nine areas of activity which they hope to promote, including the end of 'misleading' labelling in stores, to achieve fair pricing, increase on-farm education opportunities, debunk the 'falsehood' that Britain's livestock farming is a contributor to climate change and achieve fair prices for farmers.
Love British Food
Alexia Robinson, chief executive of Love British Food, said: "This partnership amplifies our impact across the country and aligns our ground initiatives with a strong social media presence.
"I am so happy to contribute actively on the NFNF steering group alongside respected farmers.
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"We have long admired the work that NFNF does and Charles Goadby, one of the lead steering group members, who has been one of Love British Food's ambassadors for a long time.
"Love British Food prides itself on delivering change on the ground, such as our farm visit programme for caterers that has been ground-breaking in putting British food on the public sector agenda.
"NFNF has quickly become the biggest voice for British farmers on social media.
"Partnering makes so much sense.
"We can amplify each other's work and our activity in communities across the country.
Inheritance Tax
"Hiking Inheritance Tax is the issue of the moment, and has acted as a catalyst to ignore a much-needed debate around the importance of British farmers.
"This partnership is designed to ensure this new-found appreciation is built on to deliver a more robust future for farmers and other producers all over the UK."
Mr Melville, who was brought up on a family farm in Fife, said: "We are delighted to partner with Love British Food who are a brilliant campaign organisation that champions all that is great about British food.
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"This is a perfect fit for a hugely exciting and productive collaboration.
"British farmers are facing huge pressures on a number of different fronts.
"We will continue to support farmers and amplify the concerns in the farming industry and rural communities and at the same time, showcase the importance and benefits of British farm food and to campaign for improving supply chains at a fair price for farmers."
Warwickshire dairy farmer Charles Goadby, from Nuneaton, and a steering group member of NFNF, said the two organisations could unite to help improve 'trust and transparency' in what people eat by backing British farmed produce.
"The partnership between Love British Food and NFNF will see two campaign groups that I am immensely proud to be involved with working together for the common good," he added.
British farmers
"British farmers provide the highest quality produce alongside having the highest animal welfare and environmental sustainability standards in the world.
"Let us ensure that we are able to continue to do so, increasing and protecting our self-sufficiency and food security and delivering what the British public have consistently called for.
"Let us ensure that our schools, hospitals and public sector caterers use British and locally sourced produce wherever possible, delivering the freshest and most nutritious and sustainable meals available while feeding and growing our own economy.
"Let us bring honesty, transparency and trust back into our diets and our food supply chains."
Joint campaigning priorities:
- Prioritise British food in the public sector: push for a higher commitment than the current Government pledge of 50%.
- Achieve fair pricing: ensure supermarkets pay a fair price to farmers.
- End misleading labelling: tackle 'farmwashing' that misleads consumers about the origins of supermarket products.
- Reform country of origin labelling laws: push for legislation requiring at least 65% of a product's ingredients to be British for it to be labelled as such.
- Expand Love British Food's programme of farm visits: increase educational farm visits for caterers to highlight the value of buying British.
- Encourage food service buyers to access the value of shorter supply chains and close relationships with producers.
- Align investment in British food with an investment in a healthier, more productive population.
- Secure funding to incentivise farmers to produce the types of food that will meet the nation's changing diets: more pulses, fruit and vegetables, alongside maintaining our meat and dairy supply as quality, safe protein that contributes to sustaining our beautiful countryside.
- Debunk once and forever the falsehood that Britain's livestock farming is a contributor to climate change. Instead, educate consumers and media about the importance of livestock to sustaining our environment and the value of quality meat in a balanced diet.
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