British meat to boost Jubilee BBQs

A new drive to encourage people to buy British meat has been launched to tie-in with the Platinum Jubilee.

clock • 1 min read
British meat to boost Jubilee BBQs

A new drive to encourage people to buy British meat has been launched to tie-in with the Platinum Jubilee.

AHDBs Royal up your BBQ campaign features a number of recipes designed to inspire consumers to use British beef, lamb and pork as part of their bank holiday celebrations.

Carrie McDermid, AHDBs head of marketing said: We want to remind people that there is so much more they can do with their barbecue as well as using traditional favourites.

Pork, beef and lamb steaks, as well as other cuts, not only taste great, but are versatile, readily available and we have provided all the know-how to Royal them up to make them fit for the Platinum Jubilee celebrations. The recipes and ideas are guaranteed to be a winner at any street or garden party and are easy too.

The campaign will feature on LovePork.co.uk and SimplyBeefandlamb.co.uk and their associated Facebook and Instagram channels from today (May 27) to coincide with UK BBQ Week and the Platinum Jubilee. There will also be a second burst of activity during National BBQ week from July 4.

More on Livestock

What to see at the Royal Welsh Winter Fair

What to see at the Royal Welsh Winter Fair

With livestock entries up on the year, this year's Royal Welsh Winter Fair showcase promises to be a treat for visitors and exhibitors alike

clock 21 November 2024 • 2 min read
Optimised goat housing is the basis for health and business expansion

Optimised goat housing is the basis for health and business expansion

Dairy goat farmer, Charlie Whitehouse, put the herd's health and welfare at the heart of the system when the family built a brand-new dairy goat unit at Bradley Farm, Gloucesters

clock 21 November 2024 • 6 min read
Sales of antibiotics for animals at lowest level to date

Sales of antibiotics for animals at lowest level to date

Multi-drug resistance in UK animals remains at its lowest level since reporting started a decade ago as shown in a report published by the Veterinary Medicines Directorate (VMD)

clock 19 November 2024 • 2 min read