Health-conscious consumers are being encouraged to put pork on their plates as part of a new campaign to promote its nutritional benefits and affordability.
Support for research projects at the 2019-opened National Pig Centre (NPC) looks to be continuing, despite the recent upheaval the industry has seen.
With exports of red meat reaching £1.3bn in the first nine months of 2022, AHDB take a look at the most important markets for British exporters
Pig and poultry farmers faced steep challenges in 2022 while other sectors fared better. Cedric Porter takes a look back at the year for the livestock sector
Farmers were losing between £23 and £29 per pig in November according to AHDB estimates
Pork and gammon could be the winner from switches away from traditional turkey while those looking for showstoppers may look to beef and lamb joints
This years Welsh Winter Fair saw historic wins in the sheep rings, and record prices of 36,000 in the post-show sale of cattle and 800 in the pig shed.
Bumper entries were seen across all livestock sections at this years English Winter Fair, including a 30 per cent rise in the carcase hall. Ellie Layton reports.
The UK beef suckler herd is set to contract by 10 per cent because of rising input costs and a lack of clarity from all Governments about future policy direction, an industry leader has warned.
AHDB’s Shape the Future vote has highlighted that among the livestock sectors levy payers believe promotion and protection of reputation and marketing are the main priorities going forward.