Diversification

A staycation surge in the popularity of camping due to Covid-19 is set to present new diversification ‘opportunities’ for farmers.

Talk of broken supply chains is plentiful on agri-social media and in the farming press, but solutions are much harder to find.

As strong regional branding proves a hit with consumers, Hannah Binns caught up with Wensleydale Creamery to find out how its latest brand meets growing demand for cheese and butter within Yorkshire.

Juggling the demands of a large-scale farm business, growing a brand and motherhood are challenges Annabel Makin-Jones has taken in her stride. Hannah Park finds out how she is making sure this year’s harvest goes without a h

The impact of coronavirus on the farming and agriculture industry has been significant, prompting Defra and the Department for International Trade to launch a ‘bounce back plan’ but for some farming businesses, it is too little too late.

Be careful what you wish for. After weeks of dry weather and wishing we could have just a bit of rain after first cut, the weather broke with a vengeance and we seemed to be instantly transported into autumn.

Diversification allowed Ian Steele the opportunity to return to the family farm in North Shropshire, where a range of diversification projects have boosted the smaller scale farming operation. Amy Stinton reports.

Farm groups have claimed the Chancellor’s pledge to reduce VAT by 15 per cent for the tourism sector will see agritourism ‘fight back’ post Covid-19.

New writer Kate farms alongside her husband Jim on one of two family farms near Abergavenny, Monmouthshire.