Co-op is making waves in the egg industry with the recent introduction of British white eggs, aligning with its unwavering commitment to 100 per cent free-range principles. As one of the trailblazers in the UK supermarket scene, Co-op made headlines in 2008 by banning caged eggs and transitioning solely to British free-range eggs. Now, Co-op is taking another bold step by offering both white and brown eggs, sourced from an expanded supplier base to further champion the best of British and support higher welfare standards.
At the heart of this move is the addition of the Lohmann LSL hen breed to Co-op's supply chain. Renowned for their welfare-friendly practices, extended laying cycles and efficient feed utilization, these hens embody Co-op's dedication to animal welfare.
Initially, white eggs will constitute approximately 10 per cent of Co-op's overall egg inventory, with plans to increase this to 30 per cent within three years, reflecting the company's long-term vision.
Mark Kempsell, Co-op's Agricultural Specialist, emphasized the significance of this milestone, noting the importance of transparency and consumer concerns regarding food provenance. He underscored Co-op's commitment to promoting the best of British year-round, expressing enthusiasm for the forthcoming rollout of white eggs across its stores.
All eggs sold at Co-op adhere to rigorous standards, sourced exclusively from RSPCA-assured farms and bearing the esteemed British Lion Quality Mark. This commitment to sourcing free-range shell eggs began in 2008 and was extended to encompass all eggs used in own-brand products by 2010.
With this latest initiative, Co-op continues to set the bar high for ethical sourcing and consumer empowerment in the grocery landscape.
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