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The SenseHub® dairy cow monitoring system from MSD Animal Health provides best-in-class heat detection accuracy and precise insemination timing guidance for better reproduction efficiency.
By constantly monitoring the subtle behavioural and activity patterns associated with the various stages of the fertility cycle, SenseHub's neck collars and eartags accurately and reliably detect 95% of heats, including silent and weak heats.
The SenseHub app subsequently analyses the data collected from the collars and tags before sending a text message or email alert to highlight the optimum time for insemination to take place when using sexed or conventional semen.
This unrivalled heat detection accuracy, along with SenseHub's ability to filter out any false heats, eliminates the guesswork from artificial insemination (AI) timing and contributes to improvements in first service conception success and subsequent pregnancy rates.
It also eliminates the need for staff to make visual observations to spot bulling cows and heifers and reduces AI and semen costs.
SenseHub's clear and easy-to understand charts and graphs also help herd managers to make informed breeding decisions.
This can fast-track the herd's genetic improvements by shortening the calving interval and reducing the number of open days.
The SenseHub system can also detect anoestrus cows, cystic cows and suspected abortions and can be used to monitor the health and well-being of cows during the transition period.
Find out more about the SenseHub system
Visit the MSD SenseHub for an extensive range of case studies and expert video series.
