QMS hails influence of Scotch lamb for St Andrew's Day initiative which reached more than 20,000 children

The red meat sector organisation said over 70,000 consumers had been inspired to take part in the initiative to promote the benefits of lamb worldwide

clock • 2 min read
IAAS executive director Neil Wilson celebrating the Scotch lamb for St Andrew's Day campaign (QMS)
Image:

IAAS executive director Neil Wilson celebrating the Scotch lamb for St Andrew's Day campaign (QMS)

The success of a campaign to promote the benefits of lamb to schoolchildren has been highlighted for the collaborative approach between farmers and rural businesses on a world stage. Quality Meat Scotland...

To continue reading this article...

Join Farmers Guardian

  • Farmers Guardian is the ultimate resource for farmers, providing unparalleled coverage of the key issues and trends affecting the agricultural industry.
  • Real-Time Updates: Get the latest news and analysis on what's happening in the agricultural sector right now. From market trends to technological advancements.
  • Expert Insights for Smart Decision Making: We provide in-depth articles and features designed to help you navigate the ever-changing agricultural landscape. From crop management techniques to livestock breeding strategies, our goal is to arm you with the tools you need for profitable farming.
  • Join the Farmers Guardian community today and unlock a world of knowledge and opportunities for your agricultural business. We are dedicated to supporting farmers like you, and our mission is to empower you with the information and resources needed to thrive.

Register now Become a member

 

Already a member?

Login

Massey Ferguson

Massey Ferguson

VIEW ADVERT
£POA

Kioti CX2510H rops tractor

Kioti CX2510H rops tractor

VIEW ADVERT
£POA

2022 Deutz 5090D Keyline

2022 Deutz 5090D Keyline

VIEW ADVERT
£POA

More on Sheep

Growing market for native breed wool

Growing market for native breed wool

As October's Wool Month continues, the Rare Breeds Survival Trust highlights the unique properties of native breed wool

Alex Black
clock 08 October 2024 • 4 min read
Tributes paid to Charollais Sheep Society chair Charles Sercombe

Tributes paid to Charollais Sheep Society chair Charles Sercombe

Charles Sercombe has died following a cancer diagnosis

Alex Black
clock 19 August 2024 • 2 min read
Staffordshire shearer sets a new world shearing record

Staffordshire shearer sets a new world shearing record

Nick Greaves successfully set a new 8-hour World Lamb Shearing Record

Megz Swift
clock 06 August 2024 • 2 min read