To mark World Soil Day, the Soil Association has launched a campaign to raise awareness about the precious commodity that lies beneath our feet.
The body is encouraging everyone to get involved by getting close to the earth and posting a Worms Eye View of the land complete with the hashtag #WormsEyeView.
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The World Soil Day campaign is a UN-backed initiative which hopes to teach people about the relationship between soil and water - as the Soil Association points out, around 95 per cent of the food we eat every day relies on this relationship.
As part of celebrations this year, the body is reminding people of the importance of looking after the ground in the fight against climate change.