Sparkling trade at sale of Willsbro Holsteins

Holstein breeders from throughout the UK and Southern Ireland descended on Wills Brothers’ farm, Wadebridge, Cornwall, for a sale and open day celebrating the work and memory of Anthony Wills, who sadly passed away a year ago

clock • 1 min read
Willsboro Lambda Roxy
Image:

Willsboro Lambda Roxy

The Willsbro herd of 1,700 cows is averaging more than 14,400kg at 4.06 per cent fat and 3.24 per cent protein and recently won this year's Holstein UK Premier Herd competition.

Claiming the top price of 14,500gns was 10-month-old Willsbro Lambda Baywatch, a granddaughter of the World Dairy Expo champion, Rosiers Blexy Goldwyn, which sold to Bryan and John O'Connor of the Bawnmore herd, Co Cork.

Top priced cow, at 13,000gns, was Willsbro Lambda Roxy 2966, from the Roxy family and a descendant of Stardale Leader Roxy. The buyer was Malcolm McLean for the Relough herd, Co Tyrone, who also paid 9,500gns for another Lambda daughter from the Pammy family.

Messrs Connors paid 9,500gns for another Lambda daughter from the European Galys-Vray family.

Willsbro Perennial Elaya 4320, the current number one PTAT female in the world, made 12,000gns to Mike Potter, bidding on behalf of a syndicate. The highest PLI calf in the sale, at more than £800, was a Cookiecutter Holysmokes daughter from the Lila Z family, which made 7,400gns to Messrs Crummy, Co Roscommon.

Averages - 103 cows and calved heifers, £ 3,773.88; 166 maiden heifers, £2,566.17; 78 heifer calves, £1,626; 347 head, £ 2,713.36; 73 embryos, £560.31.

 Auctioneers: Norton and Brooksbank with Kivells.

For more shows and sales click here  

More on Shows & Sales

The Mart's The Heart Awards are back for another year

The Mart's The Heart Awards are back for another year

Nominations for the Mart's The Heart awards supported by the Livestock Auctioneers Association and Shearwell Data are now open

clock 01 May 2026 • 3 min read
Sales round up: Sheep Dog Spectacular, dairy sales, Jalex heifers, store cattle

Sales round up: Sheep Dog Spectacular, dairy sales, Jalex heifers, store cattle

Catch up with reports from recent livestock auctions including Barnard Castle, Exeter, Penrith, Skipton and Worcester

clock 30 April 2026 • 7 min read
OPINION: Auction marts give farmers flexibility on when they buy and sell

OPINION: Auction marts give farmers flexibility on when they buy and sell

Farmers Guardian livestock editor Angela Calvert highlights the importance of livestock markets ahead of the launch of this year’s Mart’s The Heart Awards

clock 29 April 2026 • 1 min read