James and Isobel, with their two young children, recently bought their first farm, and plan to run beef and sheep over 13.8 hectares (34 acres), renting a further 44.5ha (110 acres). James works for tech firm Breedr as a product manager. You can follow them on Twitter @jpbwfarm
James farms Dairy Shorthorns east of Kendal, Cumbria, with his parents Kathleen and Henry, wife Michelle and sons Robert and Chris. The fifth generation to farm at Strickley, he is also vice-chair of the Nature Friendly Farming Network
Ian farms in partnership with his family near Knutsford, Cheshire. They manage 700 commercial pedigree Holstein/Friesians on 445 hectares (1,100 acres). Replacements are home-reared and cows are on a composite system. Ian is a representative for Sainsbury’s Dairy Development Group and sits on the AHDB Genetics Advisory Forum